Film Number

187

Title

HER DRESS ALLOWANCE

Producer

CWS/Publicity Films Ltd

Date

1930

Gauge

16mm

Colour

b/w

Sound

silent

Running Time

15 mins 22 secs

Description

A fiction film to advertise the CWS. A husband and wife argue at breakfast about her dress allowance. Later she visits her friend May and sees that she has bought lots of new clothes for herself and things for the house; May explains that this is due to CWS. Scenes of production at a CWS factory: warp-making by hand, machines for winding, making the warp, drawing and weaving. Clothes being made up.
Reel 2: May explaining to the other woman. Twelve months later, she also has lots of new things in the house. Her husband comes in and scolds her for extravagance, but she explains that she is a shareholder in the CWS and so gets a discount on purchases. More shots of women at work in the mill, using sewing machines. Cut back to the couple making up with a kiss.

This film, along with thousands of others from across the country, can also be viewed online as part of BFI: Britain on Film - player.bfi.org.uk/britain-on-film/

[The preservation of this film was funded by a grant from the National Heritage Memorial Fund.]